Online Marketing For Attorneys
Grow Your Firm. Go Online.
We offer top notch Online Marketing for Attorneys.
Here’s one important thing you need to understand: everyone is online. Back in the day, people would ask their family and friends for attorney referrals. Nowadays, your prospective clients prefer searching the internet for legal services. This is why your law firm needs online marketing for attorneysーto get them to see you and be convinced that working with you is their best option.
Vanguard Legal Marketing provides advanced online attorney marketing services that help law firms acquire new clients and establish a trusted brand online. Let us manage your online marketing so you can do what you do best.
We understand and know how important thriving in the law practice is. We also know that you cannot be a jack of all trades; practice law and and at the same time manage the whole Online marketing process. Vanguard Legal Marketing is here for you. This is what we do for attorneys.
WHY?
Online Marketing
The internet has made the world a global village. No matter how small you think your practice may be, the internet can create the perception of being a player in your field.
When looking to market your law firm’s services, online marketing needs to be your first consideration. Why is this so?
Your Audience is Online
On average, people spend about three hours on the internet per day every day. Putting your money into online marketing offers you the best return on investment (ROI) when done correctly.
Gives You Brand Visibility
The internet has brought massive changes to the way we buy products or services. From body lotion to a huge personal injury case, all of this can be evaluated or purchased online with just the click of a button.
As such, it’s critically important for your practice to have an online presence, so it is effectively exposed to your target audience.
Ability To Connect With Your Customers and New Prospects
Your law firm cannot survive without clients. Online marketing not only makes it easier for you to connect with your clients一both new and returning一24/7, 365 days in a year. It also allows you to attract and maintain a healthy working relationship with those people.
With online marketing, you can continually advertise and share information about your services, events, and any relevant information.
Scalability of Your Law Practice
Practices that are looking to scale can benefit from online marketing. With an online presence, your business or brand is able to break the location boundary, thus, making it possible for your customers to access your practice from wherever they are.
This would be your choice of location with the potential to grow locally, regionally, nationally, or even globally, if this is your goal.
What We Offer
These are the sure-fire online marketing services we offer that will help you grow your firm online:
Social Media Marketing
We utilize the power of social media platforms to bring awareness to your brand and humanize it, so your target audience is able to connect and engage with you. This will make you appear more accessible to your community. Likewise, social media marketing helps bring in more traffic to your website.
Search Engine Optimization (SEO)
We use SEO for attorneys because it is undeniably one of the most powerful and effective online marketing strategies available on the internet today. We help your law firm create trust, relevance, and authority online.
Search Engine Marketing (SEM)
SEM is the practice of using pay-per-click ads on search engines like Google, wherein your ads will appear in the results page relating to keywords that we have chosen based on careful research.
Email Marketing
We help you grow your email list as well as send out emails to them regularly. Each email contains valuable content designed to engage and convert them into new clients, if they aren’t already.
Reputation Management
Reputation Management is the process of developing and maintaining a positive perception of your law firm because we understand that online reviews are a critical part of the consumer journey.
Internet Traffic Creation
There are a lot of channels that help drive traffic to your content, such as SEO, online ads, social media, online directory listings, etc. All of these result in an increase in traffic, more engagements, and high conversion rates.
Media Marketing (Videos, Photos, Podcasting)
This is a very powerful approach since it not only feeds your target audience with visually-appealing, easy-to-digest content; it also allows you to persuade them into working with you.
Content Marketing (Blogging)
We produce high-quality content that is relevant to your practice using keywords that your prospective clients would use to find you online. This will show your prospective clients that you are the leader in your field.
Paid Advertising
Paid advertising is seen everywhere onlineーin search engines, social media, websites, etc. Basically, we bid for keywords that pertain to your services. In addition, we create ads that we know would be highly effective in converting your prospect into a client.
Online marketing is complex. There are a lot of things that factor into your success. This is why you need a team of skilled and experienced online marketers that have been down the road many times.
At Vanguard Legal Marketing, we have done the research and the testing. We study the search engine algorithms and work through case studies. We know what works and what doesn’t work online.
At Vanguard Legal Marketing, we build powerful proprietary processes that many marketers do not have the ability to understand and implement. Our processes are painfully detailed, and through trial and error through time, we know that we will obtain results for any law firm that is serious about bringing their business to a higher level.
We Only Want To Work With Attorneys That Are Serious About Success Because This is What They Will Get
Vanguard Legal Marketing does the marketing, so you can focus on your critical duties as an attorney. We will do what we do well so that you have the time to focus on your practice and your clientele.
Many online marketing firms sell the dream. We focus on building your practice and studying the analytics. We measure the progress and test to see what is the best path for your law firm. Our thorough understanding of digital marketing is what enables us to bring in new business to your practice.
People Also Ask
How can I market my law firm online?
Here are 7 law firm online marketing ideas that you can implement for your practice:
1. SEO is key
2. Each service you offer should have a separate page
3. Highlight your brand
4. Make sure you put out valuable and relevant content
5. Use photos and videos to build trust and engagement
6. Online reviews are a great way to build trust and establish authority
7. Invest in PPC ads wisely
How do I market myself as a lawyer?
1. Decide on a specific niche
2. Build a website
3. Create valuable content
4. Provide free resources to your prospects
5. Develop a social media presence
How do solo lawyers get clients?
Solo lawyers, like law firms, can benefit greatly from online marketing. Having your own website, putting out great content, growing your email list, and leveraging social media are just some of the things that you can do. However, you cannot work on cases and deal with marketing all at once. You need the help of online marketing experts.
Bottom Line
At Vanguard Legal Marketing, we are passionate about online marketing. We promise and guarantee to go above and beyond for your law firm and ensure that we exceed your expectations. We want you to dominate and be found online, and we will partner with you on that journey.
The big question is, are you ready to be found online and dominate with a huge presence? Give us a call today or fill up the form below to schedule your free consultation.