PPC Advertising for Attorneys
PPC Advertising Services
Pay-Per-Click (PPC) advertising is a game-changer in online marketing. When done correctly, this marketing strategy will allow you to scale your business in a short span of time. However, it is not enough that you put money into PPC. You must have the expertise to implement this strategy effectively.
Law firms can benefit greatly from PPC. This helps you get your firm to the top of the search engine results page, which allows prospective clients to find you easily whenever they search for your services online. This means you will be able to reel in new customers quickly.
What We Can Do For Your Firm
Increase Your Website Traffic and Conversions
Over 3 billion people search the internet every day, looking for answers to their questions or solutions to their problems. If there are prospective clients that your firm can help, PPC advertising can position your firm in front of them so they can get in touch with you easily. Also, having laser-focused targeting will allow you to increase your conversions, which means that your prospective client now becomes a paying customer
See Immediate Results
Organic posts take some time before they are able to get you results. PPC ads, on the other hand, will immediately place you on the front page of the search engines and send traffic to your website as soon as you finish setting it up. However, while starting an ad campaign is easy, it takes an expert to optimize it for conversions. You need a skilled PPC Advertising Service Provider.
More Reasons To Try Our PPC Advertising
Why should you spend a ton of money on PPC ads when you can rank organically for free? Here’s why:
- PPC ads found on Google’s display network can increase web traffic by up to 300%.
- A majority of consumers who look products up on their mobile phones end up buying them offline.
- 50% of people who click on PPC ads leading to an eCommerce site are more likely to buy from them.
- 1/3 of people on the internet click on a Google search ad because it is the exact answer they are looking for.
- You can increase awareness for your brand by up to 80% using PPC ads.
- An ad that is at the top of the SERPs has an average click-through rate (CTR) of 7.94%.
- Google’s text ads get a CTR of 49%, Shopping ads at 31%, and video ads at 16%.
What Comprises Our PPC Advertising Services
Google Search Ads
These are commonly what you see at the top of the search engine results pages (SERP). The Google Search Network places your ad in front of the people who search for legal services like what your firm offers.
Google Remarketing Ads
Remarketing ads target people who have recently visited your website. You want to keep showing them your ad, so they become more familiar with your brand and be more likely to buy from you.
Google Shopping Services
Ecommerce businesses use Google shopping ads to place their products on the search engine results page. The ad usually contains information regarding the product or service, as well as a photo, before you even click on the ad.
1. Assign You A PPC Manager
You will have your own PPC manager who will be responsible for helping you come up with an appropriate PPC strategy for your firm as well as running your PPC marketing campaigns.
2. Research What Keywords Will Work For Your
Keywords are extremely important in PPC advertising. We do our due diligence so we can come up with the best keywords to use for your campaign. We choose target keywords that have high search results to increase traffic and conversions on your firm’s website.
3. Know Thy Competition
We identify who your competition is, and we study what they do with their online advertising campaigns. By doing so, we can create a better marketing strategy for you to ensure that you rise to the top.
4. Create High-Performing Ads
Using our keyword research, knowledge of your target market, and also knowledge of what your competitors are doing, we develop your ads. Likewise, we perform split testing on your ads to see which one works best.
5. Keep An Eye On Your Ads And Optimize
We monitor your ads daily, and as mentioned above, we split test them. Through this strategy, we can pinpoint which ads are working and which ones are not. Those that are not performing well are paused while those that are performing well are optimized.
6. Regular Reporting
Your PPC manager will provide you a report every month to help you understand how our PPC ads are performing. This will include information, such as the number of clicks on your ad, CTR, cost per click (CPC), conversion rate, and more.
Frequently Asked Questions (FAQs)
What type of results can I expect?
We want to make sure that people click on your website and take the desired action, which, in your case, is hiring your legal services. So we need to check the website traffic and conversions.
How much traffic can I expect?
The amount of traffic that you acquire depends on how much budget you are willing to put in and how effective our ad campaign is. You can expect the numbers to vary each month.
How many conversions can I expect?
Conversions vary every month as well. Various factors affect your conversions, such as the effectiveness of the ad; external factors like product quality, product cost, website destination, and the market you are in. That being said, we can guarantee a gradual increase in your conversions.
Isn’t it expensive to advertise on search engines like Google?
It can be expensive as PPC ads charge you a certain amount for each time someone clicks on your ad. The good thing about PPC ads, though, is that the traffic is often high quality. Meaning, people who click on your ad are usually in search of your services and ready to acquire them. Considering the average lifetime value of your client, the cost per click is well worth it.
Why Choose Vanguard Legal Marketing
Vanguard Legal Marketing is a trusted name in online marketing for lawyers. Our PPC Advertising Services will make sure that prospective clients not only find your website and get to know your firm, but we will also get them to hire your attorney services.
You can leave all the heavy lifting to us as we have mastered them already. Our expertise in keyword research, writing ad copy, split testing, conversion optimization, and retargeting can guarantee that you get your desired results while working within your advertising budget.